Grocery on Budget is a platform that allows users to compare grocery prices based on location, check item availability, and set a grocery budget.
Project Overview
In response to economic shifts, New Yorkers are increasingly turning to home cooking amidst a 24% surge in food ingredient prices since 2020. To address this trend, "Grocery on Budget" emerges as a solution, offering a convenient platform for comparing nearby mart prices, inventory lists, and setting personal budgets, empowering users to make cost-effective choices with ease.
Features & Iterations
Desk Research
Research indicated that inflation and tipflation is giving pressure for people to dine out.
The cost of dining out in the U.S. rose by 8.2% in 2023 compared to 2022. The recent surge of 25% in 'tip inflation' is leading people to avoid the culture of eating out.
Competitor Analysis
We have compared 4 big markets that owns multiple chains across the US.
User Research
We have conducted interviews with New Yorkers
User Persona
Personas are set according to the data collected
User Journey Maps
Solution
We are proposing service where users could compare prices and see stocks of offline groceries
Project Goal
We are proposing service where users could compare prices and see stocks of offline groceries
Design Systems
Typography
Montserrat
Montserrat | Light
Montserrat | Regular
Montserrat | Medium
Montserrat | Semi Bold
Montserrat | Bold
Color
Iconography